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How to be a Fashion Revolutionary & Ask #whomademyclothes





Happy Monday you wonderful souls. Today I want to talk about something that I honestly think is so incredibly important and I just hope has as much of a positive impact as it did last year. Of course I'm talking about Fashion Revolution. On 24th April 2O13, 1,138 people were killed and 2,5Oo injured in the collapse of the Rana Plaza building in Dhaka, Bangladesh. The collapse of this building is the fourth largest industrial disaster in history and prompted many to ask what the working conditions are like for those who make our clothes all over the world. In this world of fast fashion, we often naively overlook the journey our garments go through before they're in our possession. Speaking for myself, it took me a long time before I started to pick up clothing in shops and thought "I wonder how much this cost to make? I wonder how many hours someone laboured over this for me to enjoy? I wonder what sort of environment it was stitched and sewn together in?" because naturally, we just don't think about those things when we buy clothing in this ever-changing "what's on trend?!" mindset. The Fashion Revolution was born to answer those questions though. It was created for those who can stand up for others and demand transparency and accountability from big name brands and as the movement itself explains: "Fashion Revolution is a global movement calling for a fairer, safer, cleaner, more transparent fashion industry".

As it's Fashion Revolution Week (23rd - 29th April 2O18), I wanted to show my support for this movement and encourage you all to take part. Fast fashion used to be something I was heavily invested in. Being a blogger and enjoying Fashion content meant it was always in my face. Everyone seemed to be doing a haul of some high street brand every week, clothes seemed to be rotating in a what's *in* and what's *out* way on a more-than-regular basis, and it just seemed to demonstrate an incredibly greedy consumerism mindset. I decided to take a step back from it all almost a year ago and looking back on that now, my lifestyle and spending habits were so shallow. That's not to say anyone who shops fast fashion is shallow. Not at all. It is there, it's accessible, it's affordable, it's enjoyable, but I realised that for me, I spent *so* much money on it and it actually didn't bring me any joy. If anything, the more I read about the impact it was having on the world - both environmentally and socially - it made me feel intense pangs of guilt and thus I opted out for the most part. I realised the fact that I could be wearing garments that were mass produced that were polluting the planet, made by someone who was living in poverty and working in unethical environments, just didn't sit right with me. I really enjoy fashion and personal style and I'm a huge advocate of it, but I realised that I could still enjoy that whilst also educating myself on the importance of people having happy, fulfilling, comfortable, and fair work and home lives. I could actually ensure my money was going towards a greater good rather than lining the pockets of a capitalist economy (I'll save the flag waving and bra burning 'til the end of the post). I realised I could support brands and campaigns that were trying to improve things, not brush it all under the carpet.



Many garments we have in the fast fashion industry are mass produced in garment factories in Asia. The individuals who work in these factories can be subject to abhorrently long working hours, cramp and unclean conditions, unsafe environments and machinery, not to mention verbal and physical abuse, harassment, complete lack of workers rights, and ridiculously low pay that prevents them from even affording the most basic necessities. These workers basically don't have half of the worker or even human rights we'd naturally expect in a workplace and that needs to change. It is believed that 75 million people could be working under these conditions everyday - 8O% of which are women aged 18-35 years old. It should strike a cord with many as that same demographic is responsible for consuming the most fast fashion. That makes this not just an issue of general workers rights, but also an issue of women's rights, equality, and social justice. It is an oppressive machine that is kept alive and running through sales across the globe but particularly in western society. We can often be oblivious to this because of course, the brands who use these factories don't tend to shout from the rooftops about it. They make profit from the fact that they can underpay and undercut these employees in every which way and then sell the garments for inflated prices to us and they're used to many not questioning this - until now.

Fashion Revolution Week is about kicking up as much of a stink as possible so brands have to be transparent. Big-name brands who sell on the high street need to be held accountable for all of their workers and each individual's rights. They need to be looking after the staff they use - whether they're directly related to the company or subcontracted - all workers are deserving of the same treatment. All workers deserve to work in a safe place, with fair and equal pay, with breaks, and with health and needs considered. This should be a blanket approach and not something that should only be exercised here and there. Not only does every worker along the way deserve all these rights but just at the base level of being a fellow human being, they should not have their dignity, pride, creativity, or joy stripped from them. Unfortunately, the fast fashion industry has a long way to go due to consumerist society and such high demand, but changes are happening and Fashion Revolution are creating huge waves.

Source: Fashion Revolution


Taking part in the Revolution this week and being a warrior against the mistreatment of garment workers is very simple but has proven to be so effective over the last few years. You can get involved from the comfort of your own home or go out and join forces with others. Tweet, Instagram, and Facebook your favourite brands the hashtag "who made my clothes" and see if you get a response. As Fashion Revolution stated, "if a brand doesn’t respond, keep asking. Our power is in persistence. The more people who keep asking #whomademyclothes, the more brands will listen". Check out the Fashion Revolution site Events page and find out what is going on locally in your area - there's workshops to breathe life into your old unworn clothes to clothe swap shops to lectures to photobooths! There's so many great individuals getting involved off their own backs to promote sustainability, human rights, and slow fashion in the hopes that one day fast fashion will listen and be forced to change its ways or take a back seat. If you can't make an event but you're able to and passionate about the cause, you can donate directly to the movement to help mobilise and promote ethical changes in the fashion industry. Being a conscious consumer isn't the easiest thing and it's not possible for some people to completely change their spending habits for a multitude of reasons, but being more aware of your shopping habits and making brands also be accountable for their treatment of their workers and the natural world we live in will help in the long run.


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